Tinazzi winery: a brand with a long tradition but with an innovative organic soul

Starting from 2021, Tinazzi has launched its brand-new project, to add value to its already existing portfolio: two lines of products - one from Veneto and the other one from Puglia – entirely dedicated to organic wines.

Why organic? The Tinazzi family firmly believes that organic is the future. The Covid pandemic has upset habits, and food and beverage consumption will be increasingly aware and respectful. It is estimated that, by 2023, organic will increase more than double the actual wine sales. Respect for the environment and attention to the supply chain translate into an engagement to the quality of life for us and, above all, for our families.

To maintain a scientific and valid approach for the project, Tinazzi has commissioned a research company to carry out a survey in some of the biggest markets, where Tinazzi already exports its products: Europe, USA and China. The aim was to verify the following parameters:

- perception and interest of organic food & beverage of Italian origin (especially perception of Italian organic wines);

- perception and imagery of organic products in different countries;

- positioning (product, price, promotion, place/distribution);

- appreciation of the studied packaging.

Around 2.500 people were interviewed (which consume red, white and rosè wines at least four times a year). Three out of four significantly share the claims that organic products are safer for health. Organic products preserve nature and the environment. Moreover, most of the respondents are “quite” interested or “a lot” interested in organic wines.

When asked "What are the communication concepts of organic wine that interest you the most?" respondents mainly said: product quality, non-use of chemical agents, company history. Sustainability and ecologic concepts are the main reasons for a consumer to buy organic wine. Moreover, the Tinazzi winery has been existing for 50 years, and this additional element reassures the consumers about the quality of the product.

Regarding bottle packaging, the survey results underline the preference of the consumers for natural and green images. Different labels were proposed, and the most voted was the label containing butterflies with an overwhelming 80% of the preferences.

The closure with screw cap was proposed to the interviewees; the response was very positive because the screw cap is easy to open and the bottle can be closed easily, so that the wine can be stored and its quality is preserved.

Eventually, most of the interviewed expect to find these products in supermarkets and specialized organic wine shops.

TINAZZI ORGANIC WINES

PITARO - CORVINA VERONA Igp

Aromas of red fruit and spicy notes on the nose. Velvety, persistent and enveloping on the palate. It pairs perfectly with grilled meat, roasted meat and cheese.

NUREINA - MERLOT TREVENEZIE Igp

Fruity aromas and herbaceous notes. On the palate, it is fresh and harmonious. It pairs well with soups, pasta dishes and cheese.

FRANGUEL - CABERNET TREVENEZIE Igp

Fruity aromas and light spicy notes. Fresh and elegant on the palate. It pairs perfectly with first courses, soups, and white meat.

TORDINA - GARGANEGA VENETO Igp

Fruity aromas such as notes of peach and apricot, as well as light floral notes. Fresh, harmonious and persistent on the palate. It pairs well with starters, fish and white meat.

CERCERO - PINOT GRIGIO DELLE VENEZIE Dop

Intense, fruity and aromatic. With a sapid and delicate flavour, it pairs perfectly with fish and summer dishes.

PRINE - PRIMITIVO PUGLIA Igp

Intense red with aromas of red fruit, with notes of black cherry. Smooth and balanced on the mouth. It pairs well with red meat, white meat and tasty dishes.

PIPIELE - NEGROAMARO PUGLIA Igp

Red fruit prevails, especially blackberries and blueberries. On the palate, it is smooth, structured and harmonious. It pairs well with tasty dishes, red meat and legumes.

CALARIPA – ROSSO PUGLIA Igp

Fruity aromas and flavours, especially prune and marasca. Harmonious, elegant and persistent. Perfect with first courses, medium-aged cheeses and braised meat.

FURESE - MALVASIA BIANCA PUGLIA Igp

White wine with a wide range of aromas, from floral notes to light hints of tropical fruit. Fresh and harmonious on the palate. Perfect with starters, fish dishes and fresh cheeses.

MAMAJANNA – CHARDONNAY PUGLIA Igp

Ample and persistent, with floral aromas, mostly white flowers, light aromatic notes and tropical fruit. Fresh and fruity on the palate, with good sapidity. It pairs well with starters, grilled fish and delicate first courses.

TINAZZI WINERY

Founded in 1968, Tinazzi is a wine-making family-run company from Northern Italy with vineyards and two important Italian viticultural regions: Veneto and Puglia. Over the years, Gian Andrea Tinazzi, the founder's son, transformed the family business from a local institution to today's prominent, international group. His children Giorgio and Francesca help him manage the company. Under his leadership, the group produces high-quality traditional wines, sold in over 30 countries worldwide, amongst them Russia - where Tinazzi ranks among the top Italian wine exporters -, USA, Switzerland, Germany, China, Benelux, Denmark and Scandinavian countries. The important international awards it received, such as those from renowned magazines by Decanter, Wine Spectator and Wine Enthusiast, are only the final piece in their long history.

Translated by ICY