Wine imports to China continue to drop, despite late surge

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Imports of wine into China continued to drop in the first six month of 2014, despite a moderate recovery in the second quarter, according to customs statistics.

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The volume of bottled wine imported into mainland China in the first half of 2014 fell by 5.8% versus the same period in 2013, to 13.2m litre, and the value dropped by 9%, to USD64.1m.

However, the figures show a minor improvement from April to June, with volume reaching 70m litres, an increase of 9.17% rise compared to the second quarter of 2013, with value increasing by 4.28%, to USD32.9m over the same period.

The average import price of bottled wine in the first six months continued to fall by 3.4% compared to the same time of 2013.

Analysts say wine imports have been struck by the government’s austerity policies in the past year, and the new customs figures suggest that it still taking time to reverse the situation.

France secured the first place on the list of the top 10 exporting country to China, but both volume and value of imported French bottled wine slumped by around 15%, whilst the average price has slightly lifted by 1.09%.

Chile has jumped to number two on the list with 52.84% and 31.03% increases of volume and value respectively, though the average price of Chilean bottled wine has fallen by 14.27% to USD3.54 per bottle.

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