Decanter launches official WeChat account for Chinese readers

Decanter launches today (10 November) its official account on WeChat, one of China’s most popular social media platforms, targeting the mobile-savvy, younger generation of Chinese wine lovers.

The new public account, named after Decanter and its Chinese name, ‘Decanter醇鉴’, will be updated daily by Decanter’s editorial team, featuring articles in Chinese language written by renowned wine experts in China and abroad.

The move comes 10 months after the release of a new, mobile-friendly version of DecanterChina.com, Decanter’s bilingual website dedicated to the Chinese market.

DecanterChina.com columnists will also contribute to the WeChat account with more tailor-made content for Chinese wine lovers.

They include:

· Chinese wine authority Professor LI Demei

· LU Yang, winner of Best Sommelier Greater China (2014)

· The first Master of Wine based in China, Fongyee Walker

· Terry Xu, renowned Chinese wine writer and educator

Meanwhile, Decanter WeChat will also feature a dynamic mix of content, including wine learning tips, latest news and wine recommendation, all from Decanter’s global team of experts.

More than 55% of DecanterChina.com’s readers access the site through mobile phones or tablets, adding evidence to a younger and more mobile-savvy wine-loving community growing in China.

WeChat is one of the most popular social media channels in China. It currently has nearly 700million active users each month, according to its creator Tencent.

To follow Decanter on WeChat:

Launch WeChat - Tap ‘Moments’ – Tap ‘Scan QR code’ and scan the image below– Tap ‘Follow’