Chateau Guiraud is seeking to capitalise on a sales opportunity around China’s year of the horse by releasing a batch of limited edition wines featuring paintings by renowned Chinese artist Xu Beihong.
Guiraud has signed a deal with the Xu Beihong Arts Committee to release six-bottle cases of wines that show paintings of galloping horses by the late artist on their labels.
Each case contains Guiraud vintages from 1998, 2000, 2001, 2002, 2003 and 2004.
The move coincides with the year of the horse in China, and Guiraud is not the only estate to be seeking a commercial advantage. Later this month, on 28 May, Sotheby’s will hold an ex-cellar auction of Cheval Blanc wines in Hong Kong under the title ‘a celebration of the year of the horse’.
Guiraud held a launch event for its wines at the Grand Opening Ceremony of the Xu Beihong Memorial Museum in Yixing City, Jiangsu Province in China.
Alongside the wines, the cover of each wooden case is a high quality copy of Tian Heng and his Five Hundreds Followers, one of Xu’s most famous paintings. There is also a certificate of authenticity, for traceability purposes.
A price for the limited edition cases of wine was not disclosed.
Xu Beihong, who died in 1953, was one of the most popular Chinese painters of the 20th Century. He went to France in 1919 to study arts in Europe, and his painting style was greatly influenced by western culture.
All rights reserved by Future plc. No part of this publication may be reproduced, distributed or transmitted in any form or by any means without the prior written permission of Decanter.
Only Official Media Partners (see About us) of DecanterChina.com may republish part of the content from the site without prior permission under strict Terms & Conditions. Contact china@decanter.com to learn about how to become an Official Media Partner of DecanterChina.com.
Comments
Submit