In the UK, the boom in the popularity of rosé is generally attributed to the heatwave summer of 2003. Seen as an easy-to-drink alternative to red wine, it has proved especially popular among young women, who helped push sales past five billion pounds in 2009.
With its approachable mild and fruity palate, and its versatile styles from sweet to dry, still to sparkling, rosé wines can be enjoyed on almost any occasion.
In summer, the French often prefer a glass of chilled rosé when they are lying on the beach, enjoying sunshine and the brilliant blue sky. The beautiful rose-like colour is also popular at pool parties and barbecue parties.
Sparkling rosé is perfect for more festive occasions—Decanter served sparkling rosé at the glamorous DWWA presentation dinner! Also it can be a colourful alternative for Champagne for romantic dinners.
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