Dear Li Demei,
I agree with your assessment of the opportunities provided by the second tier Chinese cities, and I would also add some third and fourth tiers as many are still quite large.
" The consumers in the second-tier cities haven’t formed a fixed perspective of wine flavours and styles, nor had any bias, and are more inclusive to all wines",
encapsulates the opportunity which will be achieved by education of the trade and consumers in those cities. Good old fashioned hard work by those with the knowledge and interest in wine will win the day. Most of these cities have many top hotels, restaurants and some wine shops.
Much of the "development" of the Chinese wine market has been done by opportunists flogging large quantities of mostly rubbish wine around the country. The second tiered etc. cities provide the opportunity to develop a consumer based and more sophisticated and sustainable wine market.
Dear Li Demei,
Best wishes for a happy, healthy and prosperous 2015.
Thank you for your article and you are right to allay the fears of what a tariff reduction will do to the Chinese wine market and local producers. Import tariffs are counter productive (sure the Government's coffers fill), but let's have an even playing field please.
Punitive import tariffs will continue to be one of the factors impeding the development of the Indian wine industry!
A wine producing country should embrace the import of QUALITY wine both for its enjoyment but also as a benchmark for local producers. But as in Australia I see no justification for importing cheap rubbish - sorry I forgot about the wine opportunists peddling price as their only point of differentiation!! An industry basing its future on price alone has a problem unless you are the lowest cost producer. That certainly isn't Australia and probably not China.
The loss of many Chinese wine importers last year has reduced the number of opportunists, many more will disappear leaving those who understand that the beverage market requires real focus and dedication over the long term.
The call (by you and others) for the need to change the focus of wine distribution and to improve the education of trade and consumers in China will provide a more sustainable and stable market place .
Let's enjoy 2015 even more by drinking less but drinking better. I am excited by the prospect already and I hope to share my excitement with a s many others as I can.