Hi Fongyee Walker, Thank you for a most refreshing article and attitude to wine. In the words of the great Len Evans; " it is just a drink so whump it into you."
We need to help consumers feel comfortable with wine and trust their own judgement (and palates). It should create great excitement (especially when shared with food and good friends) - we do have to eat and drink so lets enjoy it whenever we can (why not always??).
Thank you LI Demei for another insightful article.
The reason why Australian wines are starting to get some traction in China is that a few of us have woken up to the fact that we need to improve our image, in other words lead with our better wines (you haven't seen anything yet) and we are focusing more on education.
We need to do a lot more in both areas. Australia is blessed with the best conditions in the World for growing a wide range of premium wine grapes and once we start to really focus on our premium regions a priori we will all benefit; us from the increased sales of wine, you for the drinking of them!