Thank you Li Demei for another insightful article. It seems as though the new austerity measures have started to sort the wine opportunists out from those who genuinely intend to develop a sustainable strategy to market. This will be achieved by doing the hard (but enjoyable) work that we has been doing in traditional wine markets for ages; getting out among the consumers and developing relationships and providing sound wine education in an interesting and enjoyable manner. As the inimitable Len Evans once said about wine - it is just a drink, so whump it into you!!
It was also not surprising to see the NZ Sauvignon Blanc come up trumps in your recent tasting; I suggest white wine goes better with more Chinese food styles than red.
What a great job for somebody, that is to engage and excite Chinese consumers (mostly the younger ones) about the endless possibilities of matching wine and food.