Demei's view - wine communication from a Chinese winemaker
The style of Chinese wines
To create the style of a wine region, the producers need to complete a few basic tasks. They need to firstly learn about the local climate and soil conditions, then find out the appropriate planting methods and suitable product type, as well as
The Year of ‘Yang’ in the lunar calendar
[LI Demei] If we combine the concept of vintage with the 12 Chinese zodiacs in the promotion of wines, isn’t it a good example of ‘localised wine marketing’?
Chinese wines made from native ‘furry vines’
Since these grapes are not Vitis vinifera, why not abandon the European routine, and explore a wine that better reflects the unique features of the grape, and friendly to the local palate?
How far is it from the winemaker to the consumer?
It’s such a complicated journey for the wine from the barrel and the winemaker to the consumer. So as a consumer, when you meet a unsatisfactory wine, please don’t rush to blame the winemaker, as the dissatisfaction is not necessarily his faul
On the sliding market share of French wines
If we cast aside the delicate cultural and political relationship between France and China, it seems the French influence on the wine industry in China has never been carefully studied, not even by the French wine trade.
Opportunities for wine in the second-tier cities in China
The tasting trip of Tiansai Vineyards gave me the chance to directly face and understand the development opportunities for wine in the second-tier cities in China, and the trip brought me a lot of thoughts and feelings.
On the exemption of Australian wine import tax
If we look at the Chinese market as a closed system, and if we assume the sales of domestic wines are opposed to that of imported wines, then it would seem that imported wines have robbed domestic wines of their shares in the market.
Great Cabernets from China at the Decanter Shanghai Fine Wine Encounter
The inaugural Decanter Shanghai Fine Wine Encounter was held on 29 November and the first tutored seminar of the event was a tasting of Great Cabernets from China hosted by Steven Spurrier and me.
The importance of wine exhibitions
[LI Demei] How does one reduce the industry’s reliance on group purchase, and explore the direct consumer market? Taking part in wine exhibitions is perhaps an effective way.
How to attract the new generation of wine consumers
Attracting the new generation of consumers to drink wine is the task wine industry practitioners should concentrate on.