LI Demei / 李德美's articles
The importance of wine exhibitions
[LI Demei] How does one reduce the industry’s reliance on group purchase, and explore the direct consumer market? Taking part in wine exhibitions is perhaps an effective way.
How to attract the new generation of wine consumers
Attracting the new generation of consumers to drink wine is the task wine industry practitioners should concentrate on.
Finding the best wine grape in China
[LI Demei] We still don’t know for certain whether China has another Cabernet Sauvignon sweet point, but one thing we do know is that not every region planting this grape is a perfect fit.
The choice of winemaker
As a winemaker, I found that the younger generation of Chinese winemakers rarely work in wine estates, whether they were trained abroad or at the domestic universities and colleges.
China wine business: A way out in a sluggish market
[LI Demei] Even now many luxury restaurants and imported wine stores are still shivering in the freezing-cold winter, waiting for the sunshine to come back again.
Chinese wine regions start the 2014 harvest
[LI Demei] In the 2014 harvest, we can expect the yield to be similar to normal vintages, and the quality to be slightly better than the average level.
New perspectives on biodynamic winemaking
For a Chinese person who has been brought up firmly believes in science, the many thoughts of biodynamic viticulture which can’t be fully explained by science may seem non-scientific or even ‘wrong’.
Seeking the wine dream in Napa
[LI Demei] California is the field of dreams in the New World, and the accident of entering into a vineyard in north California was the catalyst that drove me into the wine industry.
On the rising wine tourism in China
Wine tourism can certainly raise brand awareness; and face-to-face communication is far more intimate and effective than orthodox commercials.
The annual conference of fruit wine and medicated liquor
Whilst the production and sales of wine and Chinese spirit (baijiu) in China have declined since 2012, fruit wine and medicated liquor has managed to maintain a stable rate of growth.